To be clear, Lego is a plastic toy franchise created by The Lego Group – a privately held company in Denmark. The Lego Group started back in 1949 and originally only offered a colorful assortment of interlocking toy bricks. However, over the past 60 years the company has expanded its line of Lego products to include just about everything pop culture related and then some.
Most recently, Lego had a rise in popularity due to The Lego Movie – a highly praised movie based entirely on the Lego counterparts of famous characters. The movie did so well that more Lego movies are coming. The next one, The Lego Batman Movie, is set to be released on February 10th, 2017.
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