Jewelry Designer And Tattoo Artist Join Forces Against AIDS
Pennyroyal Studio And BJ Betts Release Alphabet Jewelry To Benefit AIDS Project Los Angeles
Los Angeles, CA (June 24th, 2013): Jewelry design company, Pennyroyal Studio and tattoo artist/lettering expert, BJ Betts have released a collection of handcrafted alphabet jewelry with proceeds benefiting AIDS Project Los Angeles (APLA). The uni-sex collection is being released in memory of BJ’s brother who passed away due to complications from AIDS. The designs are available to purchase from www.pennyroyalstudio.com in both sterling silver ($90) and bronze ($70).
By Nick Schonberger
Courtesy of Complex: Few tattoos are as classic as “Mom” emblazoned in a banner with heart. Or, as ridiculed as a mistaken ode to a now former girlfriend.
Regardless of inspiration, letter based tattoos are as common as they are easy to screw up.
We know you don’t want to end up on LOLtatz or a year-end “fails” list. So, Complex enlisted BJ Betts, type titan and author of several acclaimed tattoo industry lettering guides to ensure readers get it right. Follow these simple steps and you’ll be well on your way to the text-based tattoo of your dreams. Check out The Complex Guide to Tattoo Lettering... (more…)