Back in February of this year as a part of our ongoing professional development webinar series,
TattooNOW and Off the Map Tattoo produced and broadcast an unprecedented live streaming
internet event. A collaboration tattoo from tattoo masters Guy Aitchison and Jeff Gogue,
watched as it happened by over 6000 viewers. Matt McKelvey was the lucky recipient of this
amazing tattoo. Here is his story of the experience…
When I saw that TattooNOW was offering the opportunity to be tattooed by Jeff Gogue and Guy
Aitchison, I spent the next few days writing my submission. I treated my entry like a resume,
which was built upon the image of the Heike Crab. I first saw the unique creature and heard its
mythology on Carl Sagan’s Cosmos. My goal was to have elements where both artists could
bring their strengths, but it would be unique enough to be exciting. A few months went by, and I
was honored to find out I had been selected.
It just so happened that I ended up in the same exact hotel room that I stayed in when I started
my bodysuit. There was some pretty bad weather in Portland that weekend and after a phone
conversation with Jeff, I wasn’t sure if Guy’s plane would be landing. We decided if things fell
through, the least we could do would be to work on my existing tattoo.
Recent years have seen huge debates between tattooers about whether modern technology adds value to tattooing. Are all new products improvements or are we losing vital artistic skills?
Therefore, it is so refreshing to see technology used in such a way that no one can deny that it adds value to tattooing. An age old skill meets the height of modern technology.
The use of webinars allows you, as an artist, to learn from fellow tattooers without the need to leave the comfort of your own home. It’s a win/win situation where you do not need to close your studio for days and bear the cost of extensive travelling; artists that you know and respect are made available to you without the need to leave the house.
Off the Map are pleased to offer you the opportunity to buy one of a limited number of places available for a three day webinar extravaganza. So, what will you get over the three days?
It all kicks off on February 9th (is there a start time?) with a webcast that is live and free (oh yeah, free!) to the public at HYPERLINK “http://www.tattooNOWTV.com/“www.tattooNOWTV.com. This is not about indepth technical details of tattooing but will cover a variety of issues that are faced by Jeff Gogue and Guy Aitchison when they set about designing and executing large tattoos. It will be a collaboration, seeing these artists working on a sleeve project. Watch as they fuse together traditional Japanese elements alongside cutting-edge techniques. Not only will you be able to get a rare glimpse inside this high-energy creative process but you can ask questions, which will be answered during the seminar.
It doesn’t get more up close and personal than this!
On February 10th at noon (Pacific Standard Time – USA & Canada), the king of bio organic tattooing, Guy Aitchison, brings you “Structure: Optimizing Your Use Of Value And Color”.
Probably more so today, than ever before in the history of tattooing artists are striving to make their tattoos clearer, stronger and more easily readable. Again this is an issue brought to the fore by the advances in inks and the popularity of tattoos in modern society.
In this webinar Guy will demonstrate how you can use design to your advantage and how your execution of a tattoo can increase the graphic contrast in the final piece.
He will start with the layout and use of stencils, and follow this with a live tattoo demonstration, focusing on the subject of contrast. This webinar will allow you access to Guy’s experiences and knowledge, and a personal insight into how he strengthens his work and how you can strengthen yours. There is an interactive element within this process, in that student questions will be answered during the webinar.
Then on February 11th at noon (Pacific Standard Time – USA & Canada), world famous tattooer: Jeff Gogue brings you “Size doesn’t matter… Hand tattoo”
When asked why the title of this webinar, Jeff said “Whether I am laying out a full back piece, a sleeve, a leg, a head or a hand, I focus on the entire “canvas”. Whatever it may be.”
During the webinar he will share how he uses those proven tools of design and flow to create a successful piece of art. He will explain how he feels that sometimes as artists we overlook the basics in our attempts to produce something new and exciting. How often have we heard about tattoos being done “for the photo”. Again that modern technology of social media means that tattoos are “out there” within minutes of their conclusion and this has become the excitement we crave.
Jeff will talk to you about going back to basics, whatever size piece you are doing; and concentrate on those fundamentals of doing what you know works and to get good at that. He believes that the excitement you seek will follow, in other ways. Jeff will share with you his thoughts about transition, size, placement, and those other key elements that result in an intriguing, pleasing and above all, insightful tattoo.
To demonstrate to you all how he puts these personal tattooing values into practise Jeff will be tattooing Guy Aitchison’s hand. Whilst doing this he will explain his thought processes as the tattoo progresses and he will also be answering your questions from the chat room.So if you are looking for that training and education opportunity that will add value to your business for a mere $300.00 and greatly add a deeper understanding of creating a wonderful tattoo, then more details can be found at : http://www.tattooeducation.com/Event-and-Seminar_Tickets/item3865.htmlWhat are you waiting for, come join us on a journey of dermal discovery!
By Jeff Gogue
I call it a movie simply because it’s moving pictures as opposed to non moving pictures. I make my living making pictures, but they don’t move. I think my goal with anything is for it to actually “move” people. Pun intended. This dvd or video or whatever you want to call it is moving. My hope is that your soul would be moved and your mind would be engaged with your heart to search yourself and discover or rediscover why you do what you do. Whether you tattoo, paint, make music, or have any other creative outlet, be it business, art, management or anything else. When you stop and think about it “creativity” is just thinking outside of convention or routine; it’s coming up with a solution to whatever is perplexing you that is outside of the norm.
“Tattoo as I see it” is my message, which starts with my story, my “why” to what I’ve done in my life and what I do with each day. It presents my beginnings, my intentions and my resolutions after attaining the goals I set out for. Along the way I have learned to be an artist. I’ve learned to be a professional at expressing things visually, and I’ve discovered that the door has been opened to a wide world that goes beyond what I thought was there.
This project was not my idea, or my vision, at first. When Ryan Moon, (Film Director, director of photography, designer, and co-producer) approached me with the idea of a tattoo instructional dvd, I was of course not into it. I don’t want to be another guy trying to capitalize on the tattoo frenzy, but after talking and mulling over ideas, I was convinced to just be myself and say what I feel I need to say. After a year and a half of talking, tattooing and wondering, I am pleased with what has transpired. It’s a well rounded presentation of both ideals, and practical application of what I believe to be foundational and fundamental principles of both tattooing in general and artistic understanding that’s applicable to any medium, all of this mixed in with honest, real experience and reflection on an art based life.
The (pre sale) dvd is available currently for $39.00 plus shipping world wide with the official release date being Friday, November 29th when the price will be $49.00 plus shipping. We are also planning on releasing a limited edition collector’s edition with two DVDs, one being Tattoo As I See It, and the other containing my home videos of seven trips to Japan for a full back piece from the renown Shige, of Yellowblaze, Yokohama. I filmed over the last three years documenting my experience, all of this is the backdrop for my candid story of who Shige is to me and what the experience meant and how it affected my life. This edition will be signed, numbered and limited. I had hoped to have them out sooner than this but doing it ourselves, we of course came up against lots of hurdles and costs.
The final stages of the project were completely made possible by our sponsors, Fusion Ink, Cheyenne Tattoo Equipment, Sullen Art Collective, and Tattoonow, and Off the Map Tattoo.
I started my own art production company called Unicycle Brand in order to fund this project and all the time invested in the cameras, the computers, the filming and editing over the last year and a half. Unicycle brand will be launching over the next year, our contributing artist lines of prints by Jason Butcher and Lianne Moule of the UK, Markus Lenhard of Germany, Derek Noble, USA, and Shige, Yokohama Japan. I envision this being the start of great things to come for art and tattooing.
Special thanks to Tattoo Artist Magazine for the years of support and for keeping it real for tattooers in this ever-changing world.
Please visit http://www.unicyclebrand.com to view the Trailer and order your (pre sale) copy now.
Also please visit our sponsors’ sites:
Sullen- Tattoo as I see it, t-shirt available soon.
Check out the trailer…
By Ben Shaw
I finally climbed from my car in front of the Lodge section of Colorado’s Keystone Resort and Spa after trying unsuccessfully to check into the spa section of the massive resort. The sound of running water enters my awareness, teasing, because with little to no lighting outside the lodge, I can only hear it. The whole place is quiet and sleepy, with nowhere to eat at 11pm, so I chose from a vending machine buffet offered in the reception area and then crawled into a queen size mountain of pillows in my room. It was a long day on the road…
Suddenly awakened by a beam of light burning through my eyelids, I stumbled to the window, drew back the blinds, and gasped, awestruck by the magnificent view. A vast mountain range saturated with lush, green trees and split with running streams. A pond sits center stage in front of me, between the well-constructed resort floor plan and the gorgeous landscape. I took an eight-hour pilgrimage to interview Gabe Ripley, and this looks like the Holy Land…
Gabe Ripley has spent the last 13-14 yrs. immersed in the tattoo industry, developing websites, planning events, and building tattoo studios. His Off the Map corporation has three major divisions: TattooNOW, a company that powers a network of over 150 tattoo websites; Off the Map, a trio of custom tattoo studios, one in western Massachusetts, one in Grants Pass, OR, and a third opening soon in Italy!; and finally the Paradise Tattoo Gathering, a revolutionary four-day tattoo event, which I found myself transported to on this day.
After a day of amazing education, ending with Gabe’s own “Building a Great Business” seminar, I finally got his undivided attention. Gabe is a BUSY man. Orchestrating such a beautiful convention/seminar/tattoo artist retreat took all his focus, so I carry a deep sense of gratitude for the opportunity…
“The Tattooist’s Palette” seminar is designed by Russ Abbott to help today’s tattoo artists realize the full potential of the color options available today. This interactive seminar gives tattoo artists his years of hard won color understanding, along with a notebook of his secret learning materials and personal interface.
By Canyon Webb
Our flight left at 6:15 a.m. Thursday, still dark and half-asleep getting on the plane. The onset of pre-flight jitters and excitement of going to a new place fight the urge to sleep. It seemed like I closed my eyes and re-opened them to notice the reflection of the sun on a huge salty lake. We were here, and the landscape was scattered in jagged mountains, dirt and sagebrush. Down the escalator to the baggage claim as a black suited driver holds a sign that says Jeff Gogué, I turn to look at Jeff with a huge smile… (more…)
Courtesy of Off the Map Tattoo: On November 18th, 2012 TattooNOW, along with dozens of other tattoo studios will commit their time and efforts to Food Tattoos For Hunger day. Participating artists, shops and donators will all work in partnership with Feeding America and will be doing food tattoos for donations to food banks.
Off the Map Tattoo is looking for studios to join the effort. If you are interested in joining the event, please fill out the submission form with your contact info and we will contact you…
By Canyon Webb
Making good choices is an important part of life, let alone tattooing. Frankly my biggest mistakes were bad decisions, or uncalculated risks. As crazy as it sounds, I just came to this realization while moving to a different location and acquiring new clients. To some degree my mentality was wrapped up in karmic thinking… A “we get what we deserve” thought process… (more…)