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Mike Moses: Facing the onslaught of the digital age

Source: http://www.tattoosnob.com

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Guest post by Mike Moses (On Instagram: @thedrowntown)

Those of us with at least a decade in the tattoo industry remember a world quite different from today. As for the old-timers… hell, they probably don’t recognize their own shops anymore. The nervous laughter and palpable fear of those yet to be tattooed is gone. Instead, quiet cadres glued to the 5600K light of a handheld revolution occupy our waiting rooms. Prospective clients gain reassurance that the process ahead is “no big deal” from an ever-growing web of search results.

What used to be a rite of passage for more questionable members of society (and more than a few good servicemen) is now served up hot to hoodie’d teenagers, housewives and your cousin Frank. You can’t even check out at the grocery store without a family of five cooing in unison, forcibly comparing their future projects and former mistakes to yours. I didn’t sign up for this – I just wanted some ice cream.

At some point, you have to wonder: “What the hell happened?”

Coming up in a small town, tattooers in magazines took on a heroic glow. They seemed so far away, their greatness vast and unattainable. As an apprentice, you poured over piles of moldy outdated magazines; tattooer preschool was all about taking notes of the good (and bad) aspects of others’ work. Next you began observing the guys you worked with and the dudes down the street; studying their style, approach, and remembering their names wasyour job.

In those days, even the guys a couple blocks over might as well have had miles of barbed wire around them. The only way to gain access was a chance meeting in a bar; perhaps you’d get lucky and someone would introduce you. To get a glimpse of their sticker smudged and road-worn portfolio meant manning up and walking into their shop, a frightening endeavor indeed. Understanding the industry relied on the realization that you owed other tattooers everything, simply for carving the path ahead of you.

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Back then tattooing was still massively unappreciated by the mainstream. It was a remote career, a venture regarded by all but the most subversive as a “bad move” – to pursue this was professional suicide. No one in their right mind would encourage you, and threats from disapproving parents hung in your head like nooses. But for all the nooses they tied and the gallows erected, nothing held the same allure as old timers’ stories: neon in the windows, shitty pool table out front; the hum and buzz off in the dark distance, the unknown.
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TAM APP: The Only Tattoo App You Will Ever Need!

For the tattoo artist and tattoo collector on the go… Get this amazing application tool for your smart phone today!

iPhone users click here         Android users click here

Only $2.99! Read more details here and tattoo artists click here to join the TAM Directory for free… Limited time offer for free sign up! http://wp.me/p14cQJ-3g1  (more…)


TATTOO ARTISTS: Sign up now for the NEW Tattoo Artist Magazine Directory App

We have exciting news to share! It’s official: The Tattoo Artist Magazine Directory app is here!

We have worked diligently to create an app unlike any other, one that will highlight you, your work and your shop in the public eye, while simultaneously educating clients about quality tattoo work by exposing them to the best tattoos in the world. Working together we can help raise ARTIST awareness in our culture… To get your profile visit tamdirectory.com.

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